Raise the bar on exotic fruit
Most exotic fruits are grown in the tropics. To reach the UK unblemished, many are picked early, treated with chemicals and artificially ripened in transit over periods of up to five weeks. The result: aesthetically perfect but flavour poor fruits. In Sicily, one grower dramatically raises the bar on exotic fruit: reinstating flavour as a measure of quality above all else.
Returning to Italy from Hawaii, Pietro recognised how Messina’s subtropical climate and rich coastal soil offered up similar conditions — ideal for growing mangoes and lychees. Since then he has single-handedly pioneered the growth of exotic fruits in Sicily, inspiring many other growers to try their hand.
Crucially, he only harvests his fruit once they are fully ripe. For Lychees, which cannot ripen off the branch, this is the key to plump, complex flesh. Mangoes can ripen once they have been picked but their Brix levels will never reach the same highs as tree-ripened fruits. Where the average mango has a Brix of 6, Pietro’s can hit Brix 23.
We bend our supply chain so they are with us within three days. This direct supply eliminates the need for post harvest treatment to maintain them over long storage periods. As such, skins and shells may darken, but the fruit inside will remain perfect.
GO #OFFTHEPASS
See allWe exist to fix the food system.
People are more cut off from the origins of their food than ever. This makes flavour, nutrition and farming practices that protect the planet, almost impossible to find.
By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.
Now is the time for action. Join the food system revolution.
Go beyond four seasons
Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavour at every stage.
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Make your diet diverse
Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavours.
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