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Moro Blood Orange
When winter comes around, we can’t help but look forward to the arrival of Blood Oranges. Bright, sweet and full of character, they come at just the right time. An antidote to cold, bitter days and a testament, as always, to our grower Carmelo’s skillful touch. We’ve been working with Carmelo for two decades now – one of our longest landing grower relationships. His orchards are located at the foot of Mount Etna in sun-soaked Sicily, high above sea level.
We source three main varieties from Carmelo, starting with Moro. These are the most highly-coloured. They owe their dip-dye, ruby-red flesh to the presence of anthocyanin, the same powerful antioxidant that gives purple grapes and blueberries their colour. This is what gives the fruit its berry-like flavour, too, which deepens as the season goes on.
Forced Rhubarb
The cultivation of Forced Rhubarb is an extraordinary process, passed down through generations to our growers Robert, Jason and Jonathan. Recognised for its tart, sour taste and pink-red stalks, the emergence of this native Siberian plant is a surefire sign that spring is on the way. Up in Yorkshire, however, dedicated experts labour long before to bring us this precious variety, where it grows out in the fields for two years to accumulate cold units, which later trigger re-growth in the forcing sheds.
After initial exposure to the frost, the rhubarb crowns are placed in warm, darkened sheds for a phase of forced growth. It’s here, without photosynthesis, that they truly begin to thrive – shooting up in the total absence of light. This growing process produces rhubarb with a natural sweetness, tender character and vibrant pink pigmentation.
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We exist to fix the food system.
People are more cut off from the origins of their food than ever. This makes flavour, nutrition and farming practices that protect the planet, almost impossible to find.
By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.
Now is the time for action. Join the food system revolution.
Go beyond four seasons
Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavour at every stage.
WHAT’S IN SEASON?
Know where your food comes from
We know the name of the people behind everything we source. Recognise their growing artistry to find out exactly where your food comes from (and why that matters).
MEET THE GROWERS
Make your diet diverse
Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavours.
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